An investigation into the significance of sponsorship and merchandising as supplementary marketing tools in live events.
Sheehan, Laoise
An investigation into the significance of sponsorship and merchandising as supplementary marketing tools in live events. [thesis] / Laoise Sheehan - Limerick : Limerick Institute of Technology, 2018. - xii, 93 p. : 30 cm.
Thesis submitted for B.A. in Business Studies with Event Management (2018).
Includes bibliographical references.
Theses--LIT--Moylish
Events--Theses.
Limerick Institute of Technology
Academic theses
Thesis BA. BUS./E.M. 18/08
An investigation into the significance of sponsorship and merchandising as supplementary marketing tools in live events. [thesis] / Laoise Sheehan - Limerick : Limerick Institute of Technology, 2018. - xii, 93 p. : 30 cm.
Thesis submitted for B.A. in Business Studies with Event Management (2018).
Includes bibliographical references.
Theses--LIT--Moylish
Events--Theses.
Limerick Institute of Technology
Academic theses
Thesis BA. BUS./E.M. 18/08