An exploration into the use of celebrity endorsements and influences in promoting events through social media.
McGovern, Fiona
An exploration into the use of celebrity endorsements and influences in promoting events through social media. [thesis] / Fiona McGovern - Limerick : Limerick Institute of Technology, 2019 - vii, 61 p. : ill. ; 30cm.
Thesis submitted for B.A. in Business Studies with Event Management (2019).
Includes bibliographical references.
Theses--LIT--Moylish.
Events--Theses.
Limerick Institute of Technology
Academic theses
Thesis BA. BUS./E.M. 19/08
An exploration into the use of celebrity endorsements and influences in promoting events through social media. [thesis] / Fiona McGovern - Limerick : Limerick Institute of Technology, 2019 - vii, 61 p. : ill. ; 30cm.
Thesis submitted for B.A. in Business Studies with Event Management (2019).
Includes bibliographical references.
Theses--LIT--Moylish.
Events--Theses.
Limerick Institute of Technology
Academic theses
Thesis BA. BUS./E.M. 19/08