The impact of mobile apps and push notifications on the consumer decision-making process.
Kelly, Channon
The impact of mobile apps and push notifications on the consumer decision-making process. [thesis] / Channon Kelly - Limerick : Limerick Institute of Technology, 2019 - viii, 53 pages : illustrations ; 30 cm.
Thesis submitted for B.B.S. (Hons) in Marketing & Management (2019).
Includes bibliographical references.
Theses--LIT--Moylish
Marketing & Management--theses.
Limerick Institute of Technology
Academic theses
Thesis BUS. M & M. 19/07
The impact of mobile apps and push notifications on the consumer decision-making process. [thesis] / Channon Kelly - Limerick : Limerick Institute of Technology, 2019 - viii, 53 pages : illustrations ; 30 cm.
Thesis submitted for B.B.S. (Hons) in Marketing & Management (2019).
Includes bibliographical references.
Theses--LIT--Moylish
Marketing & Management--theses.
Limerick Institute of Technology
Academic theses
Thesis BUS. M & M. 19/07