Do marketing strategies achieve their aim? An analysis of the rationales associated with consumer buying
Smyth, Emma
Do marketing strategies achieve their aim? An analysis of the rationales associated with consumer buying [Thesis] Emma Smyth - Limerick, Ireland LImerick Institute of Technology / Limerick School of Art and Design 2019 - 38p. : Colour illustrations. : 30 cm.
Extended essay in partial fulfilment of the B.A. (Hons.) in Fashion Design 2019.
Includes references and bibliography pp. 34 - 38.
Theses--LSAD--Clare Street
Marketing--Strategies
Consumer behaviour
Limerick Institute of Technology
Academic theses
Thesis Fashion 03/19
Do marketing strategies achieve their aim? An analysis of the rationales associated with consumer buying [Thesis] Emma Smyth - Limerick, Ireland LImerick Institute of Technology / Limerick School of Art and Design 2019 - 38p. : Colour illustrations. : 30 cm.
Extended essay in partial fulfilment of the B.A. (Hons.) in Fashion Design 2019.
Includes references and bibliography pp. 34 - 38.
Theses--LSAD--Clare Street
Marketing--Strategies
Consumer behaviour
Limerick Institute of Technology
Academic theses
Thesis Fashion 03/19