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Strategic brand management : building, measuring, and managing brand equity /

Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan. - Fifth edition, Global edition. - 1 online resource.

Includes bibliographical references and index.

ISBN: 9781292314990 1292314990

Subjects--Topical Terms:
Brand name products--Management

Dewey Class. No.: 658.827

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