Global marketing management : changes, new challenges, and strategies /
Lee, Kiefer.
Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter. - 3rd ed. - Oxford : Oxford University Press, 2012 - xxv, 578 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9780199609703 (pbk.) 0199239428 (pbk.) 9780199239429 (pbk.)
Marketing--Management.
International business enterprises--Management.
658.848 LEE
Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter. - 3rd ed. - Oxford : Oxford University Press, 2012 - xxv, 578 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9780199609703 (pbk.) 0199239428 (pbk.) 9780199239429 (pbk.)
Marketing--Management.
International business enterprises--Management.
658.848 LEE