The viability of synesthetic marketing in the food and beverage industry with reference to contemporary scientific theories.
Loftus, Toni.
The viability of synesthetic marketing in the food and beverage industry with reference to contemporary scientific theories. [thesis]. Toni Loftus. - Limerick : Limerick School of Art and Design/ LIT./ ; 2014 - 41 p. : ill (some col) . ; 30cm.
Thesis submitted for B.A. in Visual Communications 2014
Includes bibliographical references
Synesthesia is a rare neurological condition in whereby the stimulation of one sense creates an involuntary perception in a second sense. This extended essay analyses this neurological phenomenon, exploring the possibliity that it could affect people on a universal scale. The essay can then examine whether research into this condition can produce viable marketing strategies in the food and beverage sector.
Synesthetic marketing.
Food & beverage industry.
Visual Communications theses
Theses--LSAD--Clare Street
Thesis Graphics 14/09
The viability of synesthetic marketing in the food and beverage industry with reference to contemporary scientific theories. [thesis]. Toni Loftus. - Limerick : Limerick School of Art and Design/ LIT./ ; 2014 - 41 p. : ill (some col) . ; 30cm.
Thesis submitted for B.A. in Visual Communications 2014
Includes bibliographical references
Synesthesia is a rare neurological condition in whereby the stimulation of one sense creates an involuntary perception in a second sense. This extended essay analyses this neurological phenomenon, exploring the possibliity that it could affect people on a universal scale. The essay can then examine whether research into this condition can produce viable marketing strategies in the food and beverage sector.
Synesthetic marketing.
Food & beverage industry.
Visual Communications theses
Theses--LSAD--Clare Street
Thesis Graphics 14/09