The effect of new media on radio advertising.
Fahy, Dara
The effect of new media on radio advertising. [thesis] / Dara Fahy - Limerick : Limerick Institute of Technology, 2014. - vi, 69 p. ; 30cm.
Thesis submitted for B.A. in Business Studies with Event Management (2014).
Includes bibliographical references.
Theses--LIT--Moylish.
Events--Theses.
Event Management.
Thesis BA. BUS./E.M. 14/01
The effect of new media on radio advertising. [thesis] / Dara Fahy - Limerick : Limerick Institute of Technology, 2014. - vi, 69 p. ; 30cm.
Thesis submitted for B.A. in Business Studies with Event Management (2014).
Includes bibliographical references.
Theses--LIT--Moylish.
Events--Theses.
Event Management.
Thesis BA. BUS./E.M. 14/01