The use of the principles of Service Marketing in the GP sector in Ireland to increase patient lists.
Kennedy, Ger.
The use of the principles of Service Marketing in the GP sector in Ireland to increase patient lists. [thesis] / Ger Kennedy. - Limerick : Limerick Institute of Technology, 2014. - ix, [103] p. : ill. ; 30 cm.
Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2014).
Includes bibliographical references and appendix.
Theses--LIT--Moylish.
Marketing and Management Strategy--Theses.
Business theses.
Marketing research.
Doctors--service providers.
Patients--service users.
Thesis MBS 14/02
The use of the principles of Service Marketing in the GP sector in Ireland to increase patient lists. [thesis] / Ger Kennedy. - Limerick : Limerick Institute of Technology, 2014. - ix, [103] p. : ill. ; 30 cm.
Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2014).
Includes bibliographical references and appendix.
Theses--LIT--Moylish.
Marketing and Management Strategy--Theses.
Business theses.
Marketing research.
Doctors--service providers.
Patients--service users.
Thesis MBS 14/02