The effect of word-of-mouth on the purchase process of professional services in the B2B environment: an examination of the Airline Industry.
Debart Didouh, Fatima
The effect of word-of-mouth on the purchase process of professional services in the B2B environment: an examination of the Airline Industry. [thesis] / Fatima Debart Didouh. - Limerick : Limerick Institute of Technology, 2015. - x, 110 p. : ill. ; 30 cm.
Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2015).
Includes bibliographical references and appendix.
Theses--LIT--Moylish.
Marketing and Management Strategy--Theses.
Business theses.
Word-of-mouth advertising.
New business enterprises.
purchase process.
Thesis MBS 15/01
The effect of word-of-mouth on the purchase process of professional services in the B2B environment: an examination of the Airline Industry. [thesis] / Fatima Debart Didouh. - Limerick : Limerick Institute of Technology, 2015. - x, 110 p. : ill. ; 30 cm.
Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2015).
Includes bibliographical references and appendix.
Theses--LIT--Moylish.
Marketing and Management Strategy--Theses.
Business theses.
Word-of-mouth advertising.
New business enterprises.
purchase process.
Thesis MBS 15/01