Building customer loyalty: best practices of customer relationship management for independent retailers.
Moloney, Hilary
Building customer loyalty: best practices of customer relationship management for independent retailers. [thesis] / Hilary Moloney. - Limerick : Limerick Institute of Technology, 2015. - viii, 113 p. : ill. ; 30 cm.
Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2015).
Includes bibliographical references and appendix.
Theses--LIT--Moylish.
Marketing and Management Strategy--Theses.
Business theses.
Customer loyalty.
Customer relationshiop management.
Thesis MBS 15/02
Building customer loyalty: best practices of customer relationship management for independent retailers. [thesis] / Hilary Moloney. - Limerick : Limerick Institute of Technology, 2015. - viii, 113 p. : ill. ; 30 cm.
Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2015).
Includes bibliographical references and appendix.
Theses--LIT--Moylish.
Marketing and Management Strategy--Theses.
Business theses.
Customer loyalty.
Customer relationshiop management.
Thesis MBS 15/02