How social media has affected the retail cosmetic industry in terms of building brand loyalty
Noonan, Fiona.
How social media has affected the retail cosmetic industry in terms of building brand loyalty [thesis] / Fiona Noonan. - Limerick : Limerick Institute of Technology, 2016. - v, 78 p. ; 30cm.
Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016).
Includes bibliographical references and appendices.
Theses--LIT--Moylish.
Marketing & Management--Theses.
Marketing & Management.
Social media.
Cosmetic industry.
Brand loyalty.
Thesis BUS. M & M. 16/05
How social media has affected the retail cosmetic industry in terms of building brand loyalty [thesis] / Fiona Noonan. - Limerick : Limerick Institute of Technology, 2016. - v, 78 p. ; 30cm.
Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016).
Includes bibliographical references and appendices.
Theses--LIT--Moylish.
Marketing & Management--Theses.
Marketing & Management.
Social media.
Cosmetic industry.
Brand loyalty.
Thesis BUS. M & M. 16/05