The role of brands in enhancing ones self-concept
O Donoghue, Saffron.
The role of brands in enhancing ones self-concept [thesis] / Saffron O Donoghue. - Limerick : Limerick Institute of Technology, 2016. - vi, 45 p, xxxvii. ; 30cm.
Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016).
Includes bibliographical references and appendices.
Theses--LIT--Moylish.
Marketing & Management--Theses.
Marketing & Management.
Branding.
Consumer behaviour.
Thesis BUS. M & M. 16/08
The role of brands in enhancing ones self-concept [thesis] / Saffron O Donoghue. - Limerick : Limerick Institute of Technology, 2016. - vi, 45 p, xxxvii. ; 30cm.
Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016).
Includes bibliographical references and appendices.
Theses--LIT--Moylish.
Marketing & Management--Theses.
Marketing & Management.
Branding.
Consumer behaviour.
Thesis BUS. M & M. 16/08