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An analysis of place branding: Limerick city case study.

Kennedy, Thomas.

An analysis of place branding: Limerick city case study. [thesis] / Thomas Kennedy. - Limerick : Limerick Institute of Technology, 2016. - vii, 73 p.; 30cm.

Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016).

Includes bibliographical references and appendices.

Subjects--Topical Terms:
Theses--LIT--Moylish.
Marketing & Management--Theses.
Marketing & Management.
Branding.
Place branding.
Limerick city

Dewey Class. No.: Thesis BUS. M & M. 16/14

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