Developing a social media marketing strategy for SMEs in Limerick city.
McGrath, Aileen.
Developing a social media marketing strategy for SMEs in Limerick city. [thesis] / Ailleen McGrath. - Limerick : Limerick Institute of Technology, 2016. - xii, 268 p. : 30 cm.
Thesis submitted for M. A. (2015).
Includes bibliographical references and index and appendices.
Theses--LIT--Moylish.
Business--Theses.
Humanities theses.
Social media.
Marketing.
Small business--Ireland.
Thesis M.A. 16/01
Developing a social media marketing strategy for SMEs in Limerick city. [thesis] / Ailleen McGrath. - Limerick : Limerick Institute of Technology, 2016. - xii, 268 p. : 30 cm.
Thesis submitted for M. A. (2015).
Includes bibliographical references and index and appendices.
Theses--LIT--Moylish.
Business--Theses.
Humanities theses.
Social media.
Marketing.
Small business--Ireland.
Thesis M.A. 16/01