An examination of the effectiveness of coupon promotions for the restaurant industry in Ireland.
Derwin, Ian.
An examination of the effectiveness of coupon promotions for the restaurant industry in Ireland. [thesis] / Ian Derwin. - Limerick : Limerick Institute of Technology, 2016. - vii, 106 p. : ill. ; 30 cm.
Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016).
Includes bibliographical references and appendices.
Theses--LIT--Moylish.
Marketing and Management Strategy--Theses.
Business theses.
Coupon promotions.
Restaurant industry--Ireland.
Thesis MBS 16/02
An examination of the effectiveness of coupon promotions for the restaurant industry in Ireland. [thesis] / Ian Derwin. - Limerick : Limerick Institute of Technology, 2016. - vii, 106 p. : ill. ; 30 cm.
Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016).
Includes bibliographical references and appendices.
Theses--LIT--Moylish.
Marketing and Management Strategy--Theses.
Business theses.
Coupon promotions.
Restaurant industry--Ireland.
Thesis MBS 16/02