The Co-Creation of Brand Identity using Social Influences.
Keary, Sarah.
The Co-Creation of Brand Identity using Social Influences. [thesis] / Sarah Keary. - Limerick : Limerick Institute of Technology, 2017. - ix, 55 p. ; 30cm.
Thesis submitted for B.B.S. (Hons) in Marketing & Management (2017).
Includes bibliographical references and appendices.
Theses--LIT--Moylish.
Marketing & Management--Theses.
Marketing & Management.
Marketing research.
Thesis BUS. M & M. 17/03
The Co-Creation of Brand Identity using Social Influences. [thesis] / Sarah Keary. - Limerick : Limerick Institute of Technology, 2017. - ix, 55 p. ; 30cm.
Thesis submitted for B.B.S. (Hons) in Marketing & Management (2017).
Includes bibliographical references and appendices.
Theses--LIT--Moylish.
Marketing & Management--Theses.
Marketing & Management.
Marketing research.
Thesis BUS. M & M. 17/03