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Consumer Behaviour - A Comparison Study: Irish & English Generation Y in the Retail Industry.

O Dwyer, Seon.

Consumer Behaviour - A Comparison Study: Irish & English Generation Y in the Retail Industry. [thesis] / Seon O Dwyer. - Limerick : Limerick Institute of Technology, 2017. - 63 p. ; 30cm.

Thesis submitted for B.B.S. (Hons) in Marketing & Management (2017).

Includes bibliographical references and appendices.

Subjects--Topical Terms:
Theses--LIT--Moylish.
Marketing & Management--Theses.
Marketing & Management.
Consumer behavior.

Dewey Class. No.: Thesis BUS. M & M. 17/08

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