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The Importance of Brand Image in the Retail Fashion Industry.

Scanlon, Lauren.

The Importance of Brand Image in the Retail Fashion Industry. [thesis] / Lauren Scanlon - Limerick : Limerick Institute of Technology, 2017. - iv, 71 p. ; 30cm.

Thesis submitted for B.B.S. (Hons) in Marketing & Management (2017).

Includes bibliographical references and appendices.

Subjects--Topical Terms:
Theses--LIT--Moylish.
Marketing & Management--Theses.
Marketing & Management.
Printed fashion apparel industry.

Dewey Class. No.: Thesis BUS. M & M. 17/09

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