Understanding corporate identity in the Irish hospitality industry
Understanding corporate identity in the Irish hospitality industry [thesis]
/ Sandra Leahy.
- Limerick Limerick Institute of Technology 2017.
- vii, 160 pages ; 30 cm.
Thesis submitted for M. Bus. Marketing and Management Strategy (2017).
Includes bibliographical references and appendices.
Marketing--Management Strategy--Academic theses
Hospitality industry--Ireland--Academic theses
Corporate image--Academic theses
Limerick Institute of Technology--Moylish
Academic theses
Thesis MBS 1/2017
Thesis submitted for M. Bus. Marketing and Management Strategy (2017).
Includes bibliographical references and appendices.
Marketing--Management Strategy--Academic theses
Hospitality industry--Ireland--Academic theses
Corporate image--Academic theses
Limerick Institute of Technology--Moylish
Academic theses
Thesis MBS 1/2017