An Investigation and examination of the branding, marketing and advertising strategies used by the modern-day Coca Cola brand (Record no. 196079)
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|---|---|
| fixed length control field | 00939nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180626125257.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180626b ||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Thesis Graphics 07/18 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walsh, Barry-John |
| 245 ## - TITLE STATEMENT | |
| Title | An Investigation and examination of the branding, marketing and advertising strategies used by the modern-day Coca Cola brand |
| Statement of responsibility, etc. | Barry-John Walsh |
| Medium | [Thesis] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Limerick |
| Name of publisher, distributor, etc. | Limerick Institute of Technology / Limerick School of Art and Design |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 32 pages. : |
| Other physical details | Illustrations, col. : |
| Dimensions | 30 cm. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Extended essay in partial fulfilment of the B.A. (Hons.) in Graphic Design Communication 2018. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography pages 31 - 32. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Theses |
| General subdivision | LSAD |
| Geographic subdivision | Clare Street |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Coca Cola |
| General subdivision | Branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Coca Cola |
| General subdivision | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Coca Cola |
| General subdivision | Advertising |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Limerick Institute of Technology |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Academic theses |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Use Only | LSAD Library | LSAD Library | Theses Collection | 26/06/2018 | Thesis Graphics 07/18 | 1 | Thesis Graphics 07/18 | 39002100677187 | 02/11/2021 | 12/10/2021 | 26/06/2018 | 2 Hour Loan |