Principles of Marketing (Record no. 198320)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00980cam a2200313Mu 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1154517789 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210913131431.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr -n--------- |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200926s2020 xx o ||| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292341132 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292341200 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1292341203 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1154517789 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EBLCP |
| Language of cataloging | eng |
| Transcribing agency | EBLCP |
| Modifying agency | S2H |
| -- | OCLCO |
| -- | OCLCF |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 20665 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of Marketing |
| Statement of responsibility, etc. | / Philip Kotler and Gary Armstrong |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, United Kingdom : |
| Name of publisher, distributor, etc. | Pearson Education Limited, |
| Date of publication, distribution, etc. | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (729 p.) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 4030 |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 9 (RLIN) | 20664 |
| Fuller form of name | (Gary M.) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Click here for full text |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/limerickit/detail.action?docID=6127827">https://ebookcentral.proquest.com/lib/limerickit/detail.action?docID=6127827</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | eBook |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Local | @ |
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