The codes of gender : (Record no. 245411)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03112ngm a2200589ui 4500 |
| 001 - CONTROL NUMBER | |
| control field | kan1216728 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CaSfKAN |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o c |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | vz uzazuu |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr una---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160720p20162009cau118 o vleng d |
| 028 52 - PUBLISHER NUMBER | |
| Publisher number | 1216728 |
| Source | Kanopy |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)955675874 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MaNoMEF |
| Modifying agency | CaBVAHC |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 245 04 - TITLE STATEMENT | |
| Title | The codes of gender : |
| Remainder of title | identity and performance in pop culture / |
| Statement of responsibility, etc. | produced by the Media Education Foundation ; written & directed by Sut Jhally. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Identity and performance in pop culture |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | [San Francisco, California, USA] : |
| Name of producer, publisher, distributor, manufacturer | Kanopy Streaming, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (2 video files, approximately 119 minutes) : |
| Other physical details | digital, .flv file, sound |
| 336 ## - CONTENT TYPE | |
| Content type term | two-dimensional moving image |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 344 ## - SOUND CHARACTERISTICS | |
| Type of recording | digital |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | video file |
| Encoding format | MPEG-4 |
| -- | Flash |
| 518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE | |
| Date/time and place of an event note | Originally produced by Media Education Foundation in 2009. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations. With its sustained focus on the fundamental importance of gender, power, and how our perceptions of what it means to be a man or a woman get reproduced and reinforced on the level of culture in our everyday lives, The Codes of Gender is certain to inspire discussion and debate across a range of disciplines. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Higher education. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | Mode of access: World Wide Web. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 788 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Femininity in popular culture. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Feminism. |
| 9 (RLIN) | 2886 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Gender identity in mass media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Gender. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Human body in popular culture. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Masculinity in popular culture. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Masculinity. |
| 9 (RLIN) | 4043 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Media representation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sex role in advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sex role in mass media. |
| 9 (RLIN) | 5468 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sex. |
| 9 (RLIN) | 5449 |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Documentary films. |
| Source of term | lcgft |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alper, Loretta. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jhally, Sut. |
| 9 (RLIN) | 13656 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Killoy, Andrew. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morris, Scott. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rabinovitz, David. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vega, Aaron. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Kanopy (Firm) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Media Education Foundation Collection |
| Record control number | njcore00000000080 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://tus.kanopy.com/node/216729">https://tus.kanopy.com/node/216729</a> |
| Public note | A Kanopy streaming video |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Cover Image |
| Uniform Resource Identifier | <a href="https://www.kanopy.com/node/216729/external-image">https://www.kanopy.com/node/216729/external-image</a> |
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