Marketing for dummies (Record no. 29449)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02589cam a2200409Ka 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4ocm28968747 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IE-LiIT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200731162201.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090803s2009 enka 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470741791 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119992295 (ebook.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 111999229X (ebook.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SINPL |
| Transcribing agency | SINPL |
| Modifying agency | DEBBG |
| -- | BTCTA |
| -- | UKMGB |
| -- | UKM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mortimer, Ruth. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing for dummies |
| Medium | [electronic book]/ |
| Statement of responsibility, etc. | by Ruth Mortimer, Greg Brooks, Craig Smith and Alexander Hiam. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester, West Sussex : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 402 p. : |
| Other physical details | ill, ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Description: Marketing is one of the most important aspects in business today, but it\'s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it\'s packed with expert tips on identifying customers, using online resources, satisfying your customer\'s needs and boosting your sales. Discover how to understand the basics of effective marketing; research customers, competitors and industry; create a compelling marketing strategy; increase consumer awareness; and satisfy clients\' needs and boost sales. About the author. Ruth Mortimer is the editor of Brand Strategy magazine and often appears on CNN, Sky and the BBC to discuss marketing issues. Greg Brooks is a freelance journalist who has written for a number of broadcasters, newspapers, and magazines on how to communicate with consumers and journalists using interactive channels. |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. |
| Agency responsible for reproduction | Dawson Books. |
| Note about reproduction | Mode of access: World Wide Web. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 4032 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Small business marketing. |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| Source of heading or term | swd |
| 9 (RLIN) | 4030 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brooks, Greg. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Smith, Craig. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hiam, Alexander. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Ebook Central (Online service) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | --For dummies |
| 9 (RLIN) | 16389 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Link text | Click here for full text |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/limerickit/detail.action?docID=624642">https://ebookcentral.proquest.com/lib/limerickit/detail.action?docID=624642</a> |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 171017 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11189113 |
| b | ebook |
| c | ebook |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | moyl |
| b | 1 |
| c | |
| d | - |
| e | - |
| f | - |
| g | - |
| h | p |
| i | - |
| j | 22.14 |
| k | b |
| l | pstud |
| m | 2011-01-05 |
| n | - |
| o | f |
| p | - |
| q | 2011-01-07 |
| r | a |
| s | a |
| t | a |
| u | p |
| v | edaws |
| w | eng |
| x | |
| y | 0 |
| z | .o10110148 |
| 961 ## - LOCAL CODES | |
| b | Order sent 05-01-2011 16:22 |
| l | moyl |
| m | pstud |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 110119 |
| First Date, FD (RLIN) | m |
| Local | @ |
| -- | - |
| -- | 0 |
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