Marketing research kit for dummies (Record no. 29450)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01306cam a2200337Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6ocm13614650 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IE-LiIT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200806100626.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100512s2010 njua o 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 047052068X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470632543 (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470632542 (electronic bk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IE-LiIT |
| Modifying agency | YDXCP |
| -- | IDEBK |
| -- | E7B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hyman, Michael R. |
| Fuller form of name | (Michael Richard) |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research kit for dummies |
| Medium | [electronic book] / |
| Statement of responsibility, etc. | by Michael R. Hyman and Jeremy J. Sierra. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley ; |
| Place of publication, distribution, etc. | Chichester : |
| Name of publisher, distributor, etc. | John Wiley [distributor], |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xiv, 392 p.) : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 4035 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sierra, Jeremy J. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | --For dummies. |
| 9 (RLIN) | 16389 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Link text | Click here for full text |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/limerickit/detail.action?docID=495991">https://ebookcentral.proquest.com/lib/limerickit/detail.action?docID=495991</a> |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 171017 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11189125 |
| b | ebook |
| c | ebook |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | moyl |
| b | 1 |
| c | |
| d | - |
| e | - |
| f | - |
| g | - |
| h | p |
| i | - |
| j | 23.30 |
| k | b |
| l | pstud |
| m | 2011-01-05 |
| n | - |
| o | f |
| p | - |
| q | 2011-01-07 |
| r | a |
| s | a |
| t | a |
| u | p |
| v | edaws |
| w | eng |
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| y | 0 |
| z | .o1011015x |
| 961 ## - LOCAL CODES | |
| b | Order sent 05-01-2011 16:22 |
| l | moyl |
| m | pstud |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 110119 |
| First Date, FD (RLIN) | m |
| Local | @ |
| -- | - |
| -- | 0 |
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