The essential persona lifecycle (Record no. 29665)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02751cam a2200385Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6ocm13962610 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IE-LiIT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210302062724.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100513s2010 cau o 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0123814189 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780123814180 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 1095092:10895701 |
| Source of stock number/acquisition | Elsevier Science & Technology |
| Note | http://www.sciencedirect.com |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OPELS |
| Language of cataloging | eng |
| Transcribing agency | OPELS |
| Modifying agency | BTCTA |
| -- | YDXCP |
| -- | CDX |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pruitt, John. |
| 245 14 - TITLE STATEMENT | |
| Title | The essential persona lifecycle |
| Medium | [electronic book] : |
| Remainder of title | your guide to building and using personas / |
| Statement of responsibility, etc. | by John Pruitt, Tamara Adlin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco, Calif. : |
| Name of publisher, distributor, etc. | Morgan Kaufmann ; |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Elsevier Science [distributor], |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| Dimensions | cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: The Persona Lifecycle -- Phase 1: Planning a Persona Effort -- Phase 2: Creating Personas -- Phase 3: Launching and Communicating Personas -- Phase 4: Using Personas -- Phase 5: ROI and Reuse of Personas -- Conclusion --. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you. *Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI *Invaluable guide that gives you a quick reference for incorporating personas into a product development process *Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion. |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. |
| Place of reproduction | Amsterdam : |
| Agency responsible for reproduction | Elsevier Science & Technology, |
| Date of reproduction | 2010. |
| Note about reproduction | Mode of access: World Wide Web. |
| -- | System requirements: Web browser. |
| -- | Title from title screen (viewed on May 12, 2010). |
| -- | Access may be restricted to users at subscribing institutions. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| 9 (RLIN) | 5026 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New products |
| 9 (RLIN) | 4439 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Research, Industrial. |
| 9 (RLIN) | 5243 |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | local |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Adlin, Tamara. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | ScienceDirect (Online service) |
| 9 (RLIN) | 20652 |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY | |
| Qualifying information | Original |
| International Standard Book Number | 9780123814180 |
| -- | 0123814189 |
| Record control number | (OCoLC)520707104 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www-sciencedirect-com.ezproxy.lit.ie/science/book/9780123814180">https://www-sciencedirect-com.ezproxy.lit.ie/science/book/9780123814180</a> |
| Link text | ScienceDirect eBook |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 120815 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11191697 |
| b | ebook |
| c | ebook |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 110125 |
| First Date, FD (RLIN) | m |
| Local | @ |
| -- | - |
| -- | 4 |
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