Film marketing (Record no. 29667)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03182cam a2200349Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6ocm10009060 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IE-LiIT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180119132342.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100429s2010 ne ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750686839 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750686839 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 142584:142731 |
| Source of stock number/acquisition | Elsevier Science & Technology |
| Note | http://www.sciencedirect.com |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OPELS |
| Language of cataloging | eng |
| Transcribing agency | OPELS |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerrigan, Finola. |
| 245 10 - TITLE STATEMENT | |
| Title | Film marketing |
| Medium | [electronic book] / |
| Statement of responsibility, etc. | Finola Kerrigan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Amsterdam ; |
| -- | Boston ; |
| -- | London : |
| Name of publisher, distributor, etc. | Elsevier/Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 265 p. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter One: Introduction; Chapter Two: The Origins and Development of the Film Industry; Chapter Three: The development of film marketing practices; Chapter Four: Structural considerations and film marketing; Chapter Five: The film marketing mix; Chapter Six: Consumer selection of films. ; Chapter Seven: Film marketing materials; Chapter Eight: The film marketing calendar; Chapter Nine: Social marketing, equality and diversity: The role of film marketing; Chapter Ten: The impact of technology on film marketing practices; Chapter Eleven: Case studies; Chapter Twelve: Conclusions and recommendations. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry. Although the film industry is global, it is dominated by the Hollywood major studios, and as such, discussion of the Hollywood film industry will be highlighted. But, unlike other film marketing books on the market, this book also highlights other successful film industries, such as Korea, Nigeria and India, as well as looking at examples of film marketing practices from a range of other countries which provide interesting case studies from Denmark, France, the UK and Hong Kong. Film Marketing offers the student a unique combination of theory and practice and written in accessible student-friendly manner, presents an appealing and must-have text for anyone studying film. |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. |
| Place of reproduction | Amsterdam : |
| Agency responsible for reproduction | Elsevier Science & Technology, |
| Date of reproduction | 2010. |
| Note about reproduction | Mode of access: World Wide Web. |
| -- | System requirements: Web browser. |
| -- | Title from title screen (viewed on Apr. 28, 2010). |
| -- | Access may be restricted to users at subscribing institutions. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Motion pictures |
| General subdivision | Marketing. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | local |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | ScienceDirect (Online service) |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY | |
| Qualifying information | Original |
| International Standard Book Number | 9780750686839 |
| -- | 0750686839 |
| Record control number | (OCoLC)429599341 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www-sciencedirect-com.ezproxy.lit.ie/science/book/9780750686839">https://www-sciencedirect-com.ezproxy.lit.ie/science/book/9780750686839</a> |
| Link text | ScienceDirect eBook |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 120815 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11191715 |
| b | ebook |
| c | ebook |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 110125 |
| First Date, FD (RLIN) | m |
| Local | @ |
| -- | - |
| -- | 0 |
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