Hospitality marketing (Record no. 31414)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04498nam a2200397Ka 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7ocm60173092 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IE-LiIT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180131132116.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111110s2011 ne a sb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0080967914 (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780080967912 (electronic bk.) |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 1092680:10529762 |
| Source of stock number/acquisition | Elsevier Science & Technology |
| Note | http://www.sciencedirect.com |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OPELS |
| Language of cataloging | eng |
| Transcribing agency | OPELS |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bowie, David, |
| Dates associated with a name | 1951- |
| 245 10 - TITLE STATEMENT | |
| Title | Hospitality marketing |
| Medium | [electronic book] : |
| Remainder of title | principles and practice. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Amsterdam ; |
| -- | Boston : |
| Name of publisher, distributor, etc. | Elsevier Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 434 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part A: Introduction: Introduction to hospitality marketing; Part B: Pre-encounter marketing; Marketing research; Understanding and segmenting customers; Competitive strategies; Developing the offer; Locating the offer; Pricing the offer; Distributing the offer; Communicating the offer; Part C: Encounter marketing; Managing the physical environment; Managing service processes; Managing customer-contact employees; Part D: Post-encounter marketing; Managing customer satisfaction; Relationship marketing; Part E: The marketing plan; Marketing Planning. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part A: Introduction -- 1. Introduction to hospitality marketing -- Part B: Pre-encounter marketing -- 2. Marketing research -- 3. Understanding and segmenting customers -- 4. Competitive strategies -- 5. Developing the offer -- 6. Locating the offer -- 7. Pricing the offer -- 8. Distributing the offer -- 9. Communicating the offer -- Part C: Encounter marketing -- 10. Managing the physical environment -- 11. Managing service processes -- 12. Managing customer-contact employees -- Part D: Post-encounter marketing -- 13. Managing customer satisfaction -- 14. Relationship marketing -- Part E: The marketing plan -- 15. Marketing Planning. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. . New UK and international case studies that prepare you for work in a global industry . Activities for each chapter that will assess your understanding and marketing knowledge . A new inside cover feature that links real-life marketing campaigns to the book's case studies. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities"--Back cover. |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. |
| Place of reproduction | Amsterdam : |
| Agency responsible for reproduction | Elsevier Science & Technology, |
| Date of reproduction | 2011. |
| Note about reproduction | Mode of access: World Wide Web. |
| -- | System requirements: Web browser. |
| -- | Title from title screen (viewed on Nov. 2, 2011). |
| -- | Access may be restricted to users at subscribing institutions. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hospitality industry |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hotels |
| General subdivision | Marketing. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | local |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Buttle, Francis. |
| 9 (RLIN) | 17618 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | ScienceDirect (Online service) |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Bowie, David, 1951- |
| Title | Hospitality marketing. |
| Edition | 2nd ed. |
| Place, publisher, and date of publication | Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2011 |
| International Standard Book Number | 9780080967912 |
| Record control number | (OCoLC)669756105 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www-sciencedirect-com.ezproxy.lit.ie/science/book/9780080967912">https://www-sciencedirect-com.ezproxy.lit.ie/science/book/9780080967912</a> |
| Link text | ScienceDirect eBook |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 120815 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b1142641x |
| b | ebook |
| c | ebook |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 111111 |
| First Date, FD (RLIN) | m |
| Local | @ |
| -- | - |
| -- | 0 |
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