MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01844nam a2200253 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
2015 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
Thesis Graphics 15/14 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ryle, Jennifer. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The use of colour and production techniques in gender specific advertisements towards children: an analysis of LEGO commercials focusing on LEGO friends and LEGO city. |
| Medium |
[thesis] / |
| Statement of responsibility, etc. |
Jennifer Ryle. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Limerick : |
| Name of publisher, distributor, etc. |
Limerick School of Art and Design/ LIT, |
| Date of publication, distribution, etc. |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
35 p. : |
| Other physical details |
ill (some col) . ; |
| Dimensions |
30cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Advertisement techniques towards children are explored under the categories of colour and production techniques using two adverts from LEGO, tailored towards specific genders, as the case study. Through research, it was concluded that the colours pink and blue were used predominantly in the advertisements towards girls and boys respectively. Editing techniques such as quick cuts, dynamic camera shots and action scenes were more popular in males adverts while social scenes coupled with slow fades and dissolves were used in favour of cuts in female advertisements. These results show how powerful LEGO s advertising can be, and the effect it has on children s perception of what society expects of their gender. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis submitted for B.A. in Visual Communications 2015. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphics |
| Form subdivision |
Theses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Visual Communications theses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Theses |
| General subdivision |
LSAD |
| Geographic subdivision |
Clare Street. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
LEGO Commercials |
| Form subdivision |
Gender. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising to children. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
171006 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b12241052 |
| b |
clare |
| c |
clare |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
150706 |
| First Date, FD (RLIN) |
m |
| Local |
g |
| -- |
- |
| -- |
4 |