"Viral advertising satisfies the core requirement for advertisers in the digital age; the necessity to get people interested". A discussion on the recent advertising phenonemon, viral marketing. (Record no. 44117)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01077nam a2200241 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 2016 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Thesis Graphics 03/16 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lynch, Mark |
| 245 13 - TITLE STATEMENT | |
| Title | "Viral advertising satisfies the core requirement for advertisers in the digital age; the necessity to get people interested". A discussion on the recent advertising phenonemon, viral marketing. |
| Medium | [Extended essay]. |
| Statement of responsibility, etc. | Mark Lynch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Limerick : |
| Name of publisher, distributor, etc. | Limerick School of Art and Design/ LIT./ ; |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 40p. : |
| Other physical details | ill (some col) . ; |
| Dimensions | 30cm. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis submitted for B.A. in Visual Communications 2016 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Form subdivision | Brand |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Viral marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing model |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Visual Communications |
| Form subdivision | Extended Essays. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Theses |
| General subdivision | LSAD |
| Geographic subdivision | Clare Street |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 171006 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12384343 |
| b | clare |
| c | clare |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 160714 |
| First Date, FD (RLIN) | m |
| Local | g |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Library Use Only | LSAD Library | LSAD Library | Theses Collection | 14/07/2016 | Thesis Graphics 03/16 | 39002100583542 | 31/10/2017 | 1 | 0.00 | 31/10/2017 | 2 Hour Loan |