MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02215nam a2200265 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
2017 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
Thesis Graphics 10/17 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reilly, David. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The medium is the message: Using media ecology, semiotics and psychoanalysis to examine the sucess of Old Spice's 2010 viral advertising campaign. |
| Medium |
[Extended Essay]. |
| Statement of responsibility, etc. |
David Reilly. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Limerick : |
| Name of publisher, distributor, etc. |
Limerick School of Art and Design/ LIT./ ; |
| Date of publication, distribution, etc. |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
27p. : |
| Other physical details |
ill (some col) . ; |
| Dimensions |
30cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis submitted for B.A. in Visual Communications 2017 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
For advertising, studying how the medium influences the subject is crucial in understanding how to reach out to people and get them interested in what you are saying. Media ecology examines how every revolutionary new medium like the printing press, radio or television has a profound effect on not only the way people communicate but also individual and societal behavior patterns. With this in mind, media ecology is no more relevant than ever considering the speed and extent with which the internet is enveloping our lives. This thesis will use media ecology, together with semiotics and psychoanalytic theory to look at the 'Old Spice' smell like a man, Man viral campaign. The advert is considered one of the most successful in recent memory, particularly in how it took advantage of social media. By closely examining this advert, we can learn how an advertisement reflects the culture, time and medium they inhabit. By doing this, we can come to a better understanding of how we as designers can flourish on the internet medium as 'Old Spice' did with their campaign. [Abstract] |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media Ecology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Semiotics |
| 9 (RLIN) |
5419 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Psychoanalysis |
| 9 (RLIN) |
5072 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Theses |
| General subdivision |
LSAD |
| Geographic subdivision |
Clare Street |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Visual Communications |
| Form subdivision |
Extended Essays. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Theses |
| General subdivision |
LSAD |
| Geographic subdivision |
Clare Street. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
171006 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1251004x |
| b |
clare |
| c |
clare |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
170626 |
| First Date, FD (RLIN) |
m |
| Local |
g |
| -- |
- |
| -- |
4 |