Normal view
MARC view
Place marketing (Topical Term)
Used for/see from:
- Boosterism (Place promotion)
- Destination marketing
- Place promotion
- Placemarketing
Work cat.: Marketing places Europe : how to attract investments, industries, residents and visitors to cities, communities, regions and nations in Europe, 1999: p. 3, etc. (placemarketing) p. 34 (destination development)
Yacoumis, J. Rethinking destination marketing, 1979.
Gold, J.R. Place promotion : the use of publicity and marketing to sell towns and regions, 1994.
Macmillan dict. of marketing & advertising, 1998: (Place marketing. Activities designed to encourage people to locate in or visit a particular physical place.)
Blackwell encyc. dict. of marketing; Mercer, D. Marketing : the encyc. dict.