Yaxley, Heather, 1971- (Personal Name)

The public relations strategic toolkit, 2012: eCIP t.p. (Heather Yaxley) data view screen (public relations practitioner-academic; she is a CIPR Fellow and Accredited Practitioner as well as an honorary member and director of the Motor Industry Public Affairs Association Ltd. A lecturer at Bournemouth University, where she is studying for a PhD, Heather is also course director for the CIPR qualifications with Cambridge Marketing Colleges; she established Applause Consultancy in 2000 and has worked with clients including Nissan, Bentley Motors, Coca-Cola, npower renewables, Tata, and General Motors; she is a PR pioneer in social media and can be found as Greenbanana in Twitter and other social networks)