Image from Syndetics
Marketing fundamentals Geoff Lancaster and Frank Withey
Material type:
TextSeries: The marketing seriesPublication details: Oxford Butterworth-Heinemann 1994ISBN: - 0750619988
- 658.8 LAN
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.8 LAN (Browse shelf(Opens below)) | 1 | Available | 39002000260514 |
Enhanced descriptions from Syndetics:
Aimed at students studying for the Marketing Fundamentals module in the CIM Foundation Certificate. Each chapter includes: chapter objectives; chapter tasks; practical examples and case studies; questions to test your knowledge; where to find out more; chapter summary; and revision tips.
Includes index