Event management in leisure and tourism David C. Watt
Material type:
TextPublication details: Harlow Addison Wesley Longman 1998Description: 200pISBN: - 0582357063
- 394.2068 WAT
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 394.2068 WAT (Browse shelf(Opens below)) | 1 | Available | 39002000180936 |
Enhanced descriptions from Syndetics:
Event Management in Leisure and Tourism is the first text available to fully cover the event industry in one volume. It has been written by an experienced practitioner and author, and provides a comprehensive overview of event management and organisation.
Practical real life examples are used throughout to demonstrate theory in practice and case studies of major projects in action are used as examples of good practice. Students are encouraged to test their knowledge and comprehension through end-of-chapter revision questions.
Bibliography: p186-189. - Includes index
Table of contents provided by Syndetics
- 1 Introduction to Events
- 2 Management
- 3 Organisation and Communication
- 4 Funding
- 5 Marketing
- 6 Event Evaluation
- 7 Pratical Event Managment
- 8 Sources of Help, Advice and Support
- Index