The business of rural tourism : international perspectives / edited by Stephen J. Page and Don Getz.
Material type:
TextSeries: Tourism and hospitality management seriesPublication details: London : International Thomson Business Press, 1997.Description: xviii, 217 p. : ill., maps ; 25 cmISBN: - 0415135117
- 338.4791 PAG
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Thurles Library Main Collection | 338.4791 PAG (Browse shelf(Opens below)) | Available | 30026000004753 | |||
| Standard Loan | Thurles Library Main Collection | 338.4791 PAG (Browse shelf(Opens below)) | 1 | Available | 30026000004746 | ||
| Standard Loan | Thurles Library Main Collection | 338.4791 PAG (Browse shelf(Opens below)) | 1 | Available | 30026000004761 |
Enhanced descriptions from Syndetics:
This text explores the business opportunities and challenges associated with the development and management of tourism in a rural environment. It examines the factors associated with the successful development of rural tourism and the significance of good practice. In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings. The book covers strategic planning, marketing HRM and financial management.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- 1 The business of rural tourism: international perspectives
- 2 Managing rural tourism businesses: financing, development and marketing issues
- 3 Rural tourism in the United States: the Peak to Peak Scenic Byway and KOA
- 4 Rural tourism in Canada: the Saskatchewan vacation farm operator as entrepreneur
- 5 Rural tourism in Canada: issues, opportunities and entrepreneurship in aboriginal tourism in Alberta
- 6 Rural tourism in Germany: farm and rural tourism operators
- 7 Rural tourism in China: development issues in perspective
- 8 Rural tourism in Australia: the Undara Experience
- 9 Rural tourism in New Zealand: rafting at River Valley Ventures in the Rangitkei
- 10 Conclusions and implications for rural business development