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Developments in learning and assessment edited by Patricia Murphy and Bob Moon

Contributor(s):

Material type: Text

TextPublication details: London Hodder & Stoughton in association with the Open University 1989Subject(s):

DDC classification:

370.1523 MUR

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	370.1523 MUR (Browse shelf(Opens below))	1	Available		39002000170069

Includes bibliographies and index

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41 A comparative study of pre-entry and graduate students' perception of the LIT brand.
by Barrett, Edel.
42 An examination of the effectiveness of coupon promotions for the restaurant industry in Ireland.
by Derwin, Ian.
43 An examination of the decision-making process undertaken by female consumers during apparel purchasing.
by Kinevane, Emma.
44 An examination of online reputation management engaged in by Irish firms within the service sector, when dealing with negative publicity online.
by McDonagh, Aine.
45 How to build and maintain trust in Irish non-profit organisations: trust and transparency in an online world.
by Malone, Shane.
46 The effect of word-of-mouth on the purchase process of professional services in the B2B environment: an examination of the Airline Industry.
by Debart Didouh, Fatima
47 Building customer loyalty: best practices of customer relationship management for independent retailers.
by Moloney, Hilary
48 Business Cluster Practice and Policy: A study to identify and assess the Limerick area s leading potential business cluster and associated cluster organisations.
by Cusack, Anne
49 Increasing participation in marathons through social media by understanding the intrinsic and extrinsic motivations which influence participants decision making process with specific emphasis on the key information gathering stages of the decision making process.
by Kearney, Therese.
50 The use of the principles of Service Marketing in the GP sector in Ireland to increase patient lists.
by Kennedy, Ger.
51 Brand building for micro, small and medium sized enterprises in the artisan and speciality food sector.
by Fennell, Michelle
52 A framework for SMEs on how search optimisation can deliver organic traffic to their website.
by McMahon, Paul.
53 Towards a framework for building strong global brands in the online b2c marketplace
by Killilea, Ailís
54 Marketing to the youth in a recession.
by Darcy, Alison.
55 The impact of the congestion charge on London's commercial property market
by Wallace, Michael
56 Business plan for 'EMS Eire'
by Bannon, Amy
57 Marketing as an influencer in the decision-making
by Dunne, Owen