Satisfaction guaranteed : the making of the American mass market / Susan Strasser.
Material type:
TextPublication details: Washington, D.C. ; London : Smithsonian Institution Press, [1995], c1989.Description: xi, 339 p. : ill., facsims. ; 23 cmISBN: - 1560986549
- 659.173 STR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 659.173 STR (Browse shelf(Opens below)) | 1 | Available | 39002000214297 |
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Enhanced descriptions from Syndetics:
With colorful prose and provocative stories, Satisfaction Guaranteed uncovers the roots of America's consumer society, obsession with shopping, and devotion to brands. This sweeping history provides the reader with a better understanding of how clever and manipulative the advertising industry has been in order to beguile us with goods. From Gillette razors and Kodak cameras to Ivory soap and Kellogg cereals, what used to be obscure small brands have become household names and items sold on a previously unimaginable scale. Hailed by the Los Angeles Times as "a cautionary tale of how turn-of-the-century American capitalism invented and exploited the mass market," Satisfaction Guaranteed is a ground-breaking classic in social history and social criticism. Book jacket.
Originally published: New York : Pantheon, 1989.
Includes index.
Table of contents provided by Syndetics
- Acknowledgments (p. v)
- Preface (p. viii)
- 1 American Pie (p. 3)
- 2 The Name on the Label (p. 29)
- 3 The Chain of Distribution (p. 58)
- 4 New Products, New Habits (p. 89)
- 5 Designing Markets (p. 124)
- 6 Sales and Promotions (p. 163)
- 7 The New Retailing (p. 203)
- 8 The Politics of Packaged Products (p. 252)
- 9 Epilogue (p. 286)
- Notes (p. 293)
- Picture Credits (p. 327)
- Index (p. 328)
Author notes provided by Syndetics
Susan Strasser is the author of the award winning "Never Done" & "Satisfaction Guaranteed: The Making of the American Mass Market." Her articles have appeared in "The New York Times," "The Washington Post," & "The Nation." A professor of history at the University of Delaware, she lives near Washington, D.C.(Bowker Author Biography)