Growing and managing an entrepreneurial business / Kathleen R. Allen.

By:

Allen, Kathleen R

Material type: Text

TextPublication details: Boston : Houghton Mifflin Co., c1999.Description: xxiv, 680 p. : col. ill., col. maps ; 24 cmISBN:

0395906709

Subject(s):

DDC classification:

658.421 ALL

Summary: [TofC cont.] Ethics and social responsibility -- Appendix: Koidra-Tek Asia Business Suite business plan. This book ... introduce[s] the reader - the up-and-coming entrepreneur - to the latest perspectives on organizational management.... It proposes that to compete and grow in this challenging environment, companies must [put] the customer at the center of the business and integrat[e] total quality.... The concepts present [in this book] of vision, agile webs, core values, virtual organizations, continuous improvement, core competencies, relationship marketing, and mass communication ... are very much a part of business practices today. The key issues in this book revolve around the customer, the product/service, the process, the organization, and leadership, and are considered as interdependent components of an integrated organization. The topics discussed [in this book] have value for small business owners and entrepreneurs alike who need to be proactive and flexible to meet the demands of rapidly changing customer needs in a global marketplace. -Pref.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	658.421 ALL (Browse shelf(Opens below))	1	Available		39002000213257

Enhanced descriptions from Syndetics:

Growing is designed to give students a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment.

[TofC cont.] Ethics and social responsibility -- Appendix: Koidra-Tek Asia Business Suite business plan. This book ... introduce[s] the reader - the up-and-coming entrepreneur - to the latest perspectives on organizational management.... It proposes that to compete and grow in this challenging environment, companies must [put] the customer at the center of the business and integrat[e] total quality.... The concepts present [in this book] of vision, agile webs, core values, virtual organizations, continuous improvement, core competencies, relationship marketing, and mass communication ... are very much a part of business practices today. The key issues in this book revolve around the customer, the product/service, the process, the organization, and leadership, and are considered as interdependent components of an integrated organization. The topics discussed [in this book] have value for small business owners and entrepreneurs alike who need to be proactive and flexible to meet the demands of rapidly changing customer needs in a global marketplace. -Pref.

Table of contents provided by Syndetics

Each chapter begins with ""Young Entrepreneur in Action"" and contains: A preview, Terms to Know, Issues for Review and Discussion, Experiencing Entrepreneurship, Resources, Internet Resources, and References
I Entrepreneurial Management for the Twenty-first Century
1 Entrepreneurs and Small-Business Management Incentives for Entrepreneurship
Support for Entrepreneurship
The Entrepreneurial Mindset
Entrepreneurship in Action: Fishing for a Living
Making the Decision to Become an Entrepreneur Wh