Auditing your customer service : the foundation for success / John Leppard and Liz Molyneux.

By:

Leppard, John

Contributor(s):

Molyneux, Liz, 1954-

Material type: Text

TextSeries: Marketing for managersPublication details: London ; New York : Routledge, 1994.Description: xii, 132 p. : ill. ; 21 cmISBN:

0415097320 (pbk.)

Subject(s):

DDC classification:

658.812 LEP

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	658.812 LEP (Browse shelf(Opens below))	2	Available		39002000230236

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Enhanced descriptions from Syndetics:

By asking the questions what is customer service? and why is it important?, this book leads the reader through the strategies, techniques, problems and solutions that are involved in achieving good customer service. The topics it covers include: benchmarking; quality control; customer segmentation; data collection; servicing; and communication. With frameworks to test your position now, the book shows you how to implement and sustain new strategies. The author has also published How to Sell a Service, (1986).

Includes bibliographical references (p. 130-[131]) and index.