E-commerce management : text and cases / Sandeep Krishnamurthy.
Material type:
TextPublication details: Mason, OH : Thomson/South-Western, 2003.Description: p. cmISBN: - 0324152523 (pbk.)
- 658.872 KRI
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.872 KRI (Browse shelf(Opens below)) | 1 | Available | 39002000234881 |
Browsing Moylish Library shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.872 JER E-commerce developer's guide to building community and using promotional tools / | 658.872 KOR The E-commerce book : building the E-empire / | 658.872 KOS Understanding electronic commerce / | 658.872 KRI E-commerce management : text and cases / | 658.872 LAN Putting your small business on the Web Maria Langer | 658.872 LAU E-commerce 2015 : business, technology, society / | 658.872 LAU E-commerce 2016 : business, technology, society / |
Enhanced descriptions from Syndetics:
E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Part 1 Internet Basics and Business Models
- Chapter 1 Introduction to E-Commerce Management (p. 2)
- Chapter 2 Understanding the Internet (p. 24)
- Chapter 3 Business Model Design (p. 44)
- Chapter 4 Types of Business Models (p. 72)
- Chapter 5 E-Auctions (p. 88)
- Amazon.com--A Business History: Case One (p. 102)
- The Failure of Boo.com: Case Two (p. 129)
- eBay--A Business History: Case Three (p. 136)
- Part 2 E-Marketing
- Chapter 6 Building Customer Traffic (p. 154)
- Chapter 7 Distribution and Logistics (p. 188)
- Chapter 8 Personalization (p. 202)
- Chapter 9 Permission Marketing (p. 218)
- Chapter 10 Pricing and Distributing Digital Products (p. 234)
- Chapter 11 Online Community (p. 256)
- Chapter 12 Conducting Online Research (p. 268)
- Slatanic--The Disastrous Move from Free to Paid Content: Case Four (p. 284)
- LINUX and Open-Source: Case Five (p. 295)
- Part 3 Internet, Government, and Society
- Chapter 13 E-Society (p. 312)
- Chapter 14 The Internet and Public Policy (p. 328)
- DoubleClick's Privacy Snafu: Case Six (p. 354)
- Part 4 Peering into the Future
- Chapter 15 Peer-to-Peer Systems (p. 364)
- Chapter 16 Mobile Commerce (p. 378)
- Chapter 17 Managing E-Commerce in the Future (p. 402)
- NIT DoCoMo's I-Mode Phone: Case Seven (p. 420)
- Index (p. 437)