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Smart things to know about customers / Ros Jay.

By: Material type: TextTextPublication details: Oxford : Capstone, 1999.Description: x, 202 p. ; 21 cmISBN:
  • 1841120375
Subject(s): DDC classification:
  • 658.812 JAY

Enhanced descriptions from Syndetics:

Everything you need to win, keep and continue to delight your customers.

Includes index.

Table of contents provided by Syndetics

  • What is Smart?
  • Preface
  • The Customer Service Vision
  • Know Your Customers
  • Manage Your Customers
  • Manage Your Customers' Complaints
  • Build Customer Loyalty
  • Relationship Marketing
  • Win New Customers
  • Out There
  • Index

Author notes provided by Syndetics

Ros Jay is a marketing and communications specialist and author of Profitable Direct Marketing, The Essential Marketing Sourcebook and The Seven Deadly Skills of Management.

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