The customer delight principle : exceeding customers\' expectations for bottom-line success / Timothy Keiningham and Terry Vavra.

By:

Keiningham, Timothy L

Contributor(s):

Vavra, Terry G

Material type: Text

TextPublication details: Chicago : McGraw Hill c2001.Description: xiv, 192 p. : ill. ; 24 cmISBN:

0658010042

Subject(s):

DDC classification:

658.812 KEI

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	658.812 KEI (Browse shelf(Opens below))	1	Available		39002000204819

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Enhanced descriptions from Syndetics:

Presents techniques to move your customers beyond mere satisfaction. This book reveals how leading marketers consistently retain and grow their customer bases by moving beyond satisfaction to discover and fill each customer's unseen yet essential needs.

Includes bibliographical references and (p. 179-186) and index.