The E-Privacy imperative : protect your customers' Internet privacy and ensure your company's survival in the electronic age / Mark S. Merkow, James Breithaupt.

Enhanced descriptions from Syndetics:

The E-Privacy Imperative is especially designed to help Web site owners and operators protect themselves, their customers, and their businesses through careful technology practices and responsible information handling. Readers will:
-- Understand the key arguments of privacy advocates, including major threats to privacy and federal regulations concerning privacy.
-- Learn to avoid both purposeful and accidental or negligent invasions of privacy.
-- Communicate security and privacy policies to customers and potential customers -- to assuage their fears and keep them coming back for more.

Table of contents provided by Syndetics

• Acknowledgments (p. ix)
• Part 1 E-Privacy Is a Business Priority (p. 1)
• Chapter 1 Consumer Privacy (p. 3)
• Customer Concerns (p. 4)
• Self-Reliance or Government Regulation? A Question as Old as the Country (p. 5)
• The FTC and Online Privacy (p. 7)
• Fair Information Practices in the Electronic Marketplace (p. 12)
• Opting for Self-Regulation (p. 18)
• A Diagnostic for Privacy Controls (p. 21)
• Why Privacy Policies Should Matter (p. 23)
• Privacy Under Attack (p. 24)
• Cookies (p. 30)
• Reversing the Trends (p. 31)
• Customer Expectations (p. 33)
• Chapter 2 Business-to-Business and Electronic Marketplace Privacy and Security Concerns (p. 35)
• Serpents in the Garden of Efficiencies (p. 39)
• Are You Compliant? (p. 43)
• FTC Warning Signs (p. 44)
• E-Market Operating Standards (p. 45)
• Chapter 3 Workplace Matters (p. 51)
• What Are Employers Doing? (p. 54)
• "Do's" and "Don'ts" (p. 62)
• Is Federal Action Required? (p. 64)
• Big Brother Is Seemingly Alive and Well (p. 65)
• Chapter 4 Privacy Knows No Borders (p. 67)
• The European Directive on Privacy Policy (p. 68)
• The Gathering Storm Clouds (p. 76)
• The Safe Harbor Privacy Principles (p. 78)
• Is Everybody Happy? (p. 82)
• The Policy Heard 'Round the World (p. 83)
• Chapter 5 The Imperative of Privacy Policies (p. 85)
• What Constitutes a Good Privacy Policy? (p. 87)
• Where Do I Place My Privacy Policy? (p. 101)
• How Do I Create My Privacy Policy? (p. 103)
• The Future of Privacy Policies (p. 111)
• Part 2 Tools to Build Customer Confidence (p. 113)
• Chapter 6 Platform for Privacy Preferences (p. 115)
• P3P and the W3C (p. 115)
• How P3P Works (p. 118)
• P3P Implementation Checklist (p. 131)
• Chapter 7 Server-Based Security Countermeasures (p. 133)
• Dimensions of Logical Access Control (p. 134)
• Web Server Security (p. 135)
• CGI Scripts and Active Server Pages (p. 143)
• Software Vulnerabilities (p. 145)
• An E-Commerce Security Architecture (p. 147)
• More Controls at the Server (p. 152)
• Global Secure E-Commerce (p. 153)
• Protect Yourself From Yourself (p. 157)
• "Securing Your Servers" Checklist (p. 157)
• Chapter 8 Hands in the Cookie Jar (p. 159)
• If Cookies Aren't for Eating, What Are They For? (p. 162)
• The IDcide Privacy Companion (p. 171)
• The Final Word on Cookies? (p. 174)
• Countering Cookie Crumblers (p. 174)
• Chapter 9 Third-Party Seals of Privacy Assurance (p. 177)
• What Is a Seal Program? (p. 177)
• Why Is Independent Certification Needed? (p. 178)
• How Seals Are Obtained (p. 180)
• Are Seals for Everyone? (p. 191)
• Confidence Breeds Confidence (p. 192)
• Third-Party Seals of Privacy Assurance Checklist (p. 193)
• Chapter 10 Keeping Your Policies Up to Date (p. 195)
• The Privacy Promise Member Compliance Guide (p. 197)
• What Happens If a DMA Member Does Not Follow the Privacy Promise? (p. 201)
• Step into Your Customers' Shoes (p. 203)
• The Frontier of Privacy (p. 209)
• Banking Privacy Laws Take Effect (p. 210)
• Health Insurance Portability and Accountability Act (p. 210)
• Chief Privacy Officers on the Scene (p. 212)
• New Frontiers, New Problems (p. 215)
• Appendixes (p. 217)
• Appendix A FTC Privacy Policy Development Guidelines (p. 219)
• Appendix B TRUSTe Model Privacy Statement (p. 223)
• Sample Privacy Policy (p. 224)
• Appendix C Privacy Advocates (p. 233)
• Privacy Organizations (p. 234)
• Security Advisories (p. 240)
• Appendix D Suggested Readings (p. 243)
• Appendix E Glossary of E-Privacy Terms (p. 251)
• Index (p. 259)