Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault.

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Material type: Text

TextPublication details: Homewood, IL : Irwin, c1990.Edition: 1990 edDescription: vii, 200 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	658.8 MCC (Browse shelf(Opens below))	1	Available		39002000212804

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Previous	658.8 MAR Relationship marketing Martin Christopher, Adrian Payne and David Ballantyne	658.8 MAS Mini Cases in Marketing Lester Massingham and Geoff Lancaster	658.8 MCC Essentials of marketing a global-managerial approach E. Jerome McCarthy, William D. Perreault, Jr.	658.8 MCC Applications in basic marketing : clippings from the popular business press /	658.8 MCC Basic Marketing : A Managerial Approach.	658.8 MCL Strategic market management : global perspectives /	658.8 MCL Strategic market management : global perspectives /	Next

"To accompany ... the new 10th edition of Basic Marketing and the 4th edition of Essentials of Marketing".