Festival and events management : an international arts and culture perspective / edited by Ian Yeoman ... [et al.].
Material type:
TextPublication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004.Description: xxi, 418 p. : ill. ; 24 cmISBN: - 075065872X
- 394.2068 YEO
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 394.2068 YEO (Browse shelf(Opens below)) | 1 | Available | 39002000380361 | ||
| Standard Loan | Moylish Library Main Collection | 394.2068 YEO (Browse shelf(Opens below)) | 2 | Available | 39002100308601 |
Enhanced descriptions from Syndetics:
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Foreword (p. vii)
- Foreword (p. ix)
- Contributors (p. xi)
- Introduction (p. xix)
- Part A Festivals, events and the cultural experience
- 1 Introduction to arts, culture and leisure (p. 3)
- 2 An overview of events management (p. 14)
- 3 Festivals, events and the destination (p. 32)
- Part B Managing the arts, culture and leisure experience
- 4 Event design and management: ritual sacrifice? (p. 53)
- 5 Visitor management for festivals and events (p. 65)
- 6 Service quality and managing your people (p. 80)
- 7 Implications and use of information technology within events (p. 97)
- Part C Marketing, revenue and retail operations
- 8 Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing (p. 115)
- 9 Marketing information for the events industry (p. 130)
- 10 Merchandising and retail (p. 158)
- 11 Festival and event catering operations (p. 171)
- 12 Principles and applications in ticketing and reservations management (p. 183)
- 13 The potential for revenue management in festivals and events (p. 202)
- Part D Policies and strategies of art and leisure event management
- 14 Politics, public policy and the destination (p. 217)
- 15 Event management for the arts: a New Zealand perspective (p. 232)
- 16 The economics and evaluation of festivals and events (p. 246)
- 17 A strategic approach for the use of sponsorship in the events industry: in search of a return on investment (p. 260)
- 18 The behavioural aspects of financial management (p. 273)
- 19 Risk and decision making in events management (p. 286)
- Part E Case studies and contemporary issues of arts and leisure festivals and events
- 20 Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (p. 311)
- 21 Wine tourism events: Apulia, Italy (p. 329)
- 22 Edinburgh's Winter Festival (p. 346)
- 23 Sponsorship, funding and strategic function: Carling Festival and V-Festival (p. 358)
- 24 The Anglesey Sea Symposium, UK (p. 372)
- 25 A critical examination of Sydney's 2000 Olympic Games (p. 391)
- Index (p. 409)