Conferences and conventions : a global industry / Tony Rogers.
Material type:
TextPublication details: Oxford [England] ; Boston : Butterworth-Heinemann, 2003.Description: xiii, 321 p. : ill. ; 25 cmISBN: - 0750657472 (alk. paper)
- 394.2068 ROG
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 394.2068 ROG (Browse shelf(Opens below)) | 1 | Available | 39002000380460 |
Enhanced descriptions from Syndetics:
Written in an accessible way, this book explores the conference and conventions industry. Aimed at HND and undergraduate degree students on event management and hospitality management courses, as well as practioners and event managers, it includes a global range of case studies from Great Britain, Dubai, Thaliand, Canada and Australia, amongst others. Questions and practical assignments at the end of each chapter encourage the reader to test their knowledge and consider issues raised.
Includes bibliographical references (p. [314]-315) and index.
Table of contents provided by Syndetics
- A global industry
- The structure of the conference industry
- The economics of conferences and conventions
- Conference industry marketing activity
- Conference management: an organizer's perspective
- Conference management: a venue perspective
- A people industry
- Leading industry organizations
- The future of the industry