International cases in tourism management / Susan Horner and John Swarbrooke.

By:

Horner, Susan

Contributor(s):

Swarbrooke, John

Material type: Text

TextPublication details: Oxford : Elsevier Butterworth-Heinemann, 2004.Description: 399 p. ; 24 cmISBN:

0750655143

Subject(s):

DDC classification:

338.4791 HOR

Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	338.4791 HOR (Browse shelf(Opens below))	1	Available		39002100325654
Standard Loan	Moylish Library Main Collection	338.4791 HOR (Browse shelf(Opens below))	2	Available		39002100653188

Enhanced descriptions from Syndetics:

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.