Marketing communications : an Irish perspective / Patricia Medcalf
Material type:
TextPublication details: Dublin : Gill & Macmillan, 2004.Description: viii, 406p. : ill. ; 25cmISBN: - 0717135756
- 658.8 MED
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.8 MED (Browse shelf(Opens below)) | 1 | Available | 39002000348855 | ||
| Standard Loan | Moylish Library Main Collection | 658.8 MED (Browse shelf(Opens below)) | 2 | Available | 39002100325829 | ||
| Standard Loan | Moylish Library Main Collection | 658.8 MED (Browse shelf(Opens below)) | 3 | Available | 39002100329516 | ||
| Standard Loan | Moylish Library Main Collection | 658.8 MED (Browse shelf(Opens below)) | 4 | Available | 39002100360974 | ||
| Standard Loan | Moylish Library Main Collection | 658.8 MED (Browse shelf(Opens below)) | 5 | Available | 39002100363325 |
Enhanced descriptions from Syndetics:
Suitable for students taking Marketing Communications as part of a course at degree or diploma level.
Contains a wealth of Irish-based examples that bring the theory to life.
Provides current case studies, including the most significant sponsorship programme ever witnessed in Ireland, the 2003 Special Olympics World Summer Games and the National Safety Council in Ireland.
Numerous checklists to help the reader review key topics.
Key words and their meanings are highlighted in the margins.
At the end of each chapter, the reader can test their understanding by answering a number of review questions.
Practical exercises give students the opportunity to apply the theory in a realistic context.
Accompanied by a lecturers' secure website with teaching slides for every chapter and case study teaching notes.
Includes bibliographical references and index.
Author notes provided by Syndetics
Patricia Medcalf BA(Mod), MBS is a Lecturer in Marketing at the Institute of Technology, Tallaght. She previously worked as Project Director with the corporate and brand identity specialists Enterprise IG (formerly known as The Identity Business). Her marketing communications career commenced with Brann Direct Marketing in the UK. She holds a British Direct Marketing Association Diploma in Direct Marketing.