Revenue management and pricing : case studies and applications / edited by Ian Yeoman and Una McMahon-Beattie.
Material type: TextPublication details: London : Thomson Learning, c2004.Description: xvi, 216 p. : ill. ; 25 cmISBN:- 1844800628
- 658.1554 YEO
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Standard Loan | Moylish Library Main Collection | 658.1554 YEO (Browse shelf(Opens below)) | 1 | Available | 39002000358524 | ||
Standard Loan | Moylish Library Main Collection | 658.1554 YEO (Browse shelf(Opens below)) | 2 | Available | 39002000358474 |
Enhanced descriptions from Syndetics:
Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch AirlinesRevenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.
Includes bibliographical references.
Table of contents provided by Syndetics
- Editors and Contributors (p. ix)
- Foreword (p. xiii)
- Introduction: Using the Book (p. xv)
- Cases
- 1 Revenue Management Basics in the Charter Boat Industry (p. 1)
- 2 easyJet: An Airline that Changed our Flying Habits (p. 9)
- 3 The Wedding Bell Blues (p. 24)
- 4 The Right Price Consultants (p. 32)
- 5 Revenue Management in Restaurants: A Case Example from Bornholm, Denmark (p. 46)
- 6 Dynamic Pricing of Distillate Products at Petroleum Terminals (p. 58)
- 7 Free Nelson Mandela? The Politics and Pricing of Culture Within Society (p. 71)
- 8 Sex and Saunas (p. 79)
- 9 Hotel Demand/Cancellation Analysis and Estimation of Unconstrained Demand Using Statistical Methods (p. 91)
- 10 Bolton Wanderers: A Case of Good Practice in the Football Industry? (p. 109)
- 11 Unconstraining Demand Data at US Airways (p. 124)
- 12 Revenue Management in the Health Care Industry (p. 137)
- 13 Revenue Management in Visitor Attractions: A Case Study of the Eco Tech Centre, Swaffham, Norfolk (p. 143)
- 14 To Trust or Not to Trust: Variable Pricing and the Customer (p. 157)
- 15 Cases in Legal Aspects (p. 166)
- 16 Understanding the Bid Price Approach to Revenue Management: A Case of the Revenue Inn (p. 174)
- Suggested Solutions (p. 184)
- Endnote (p. 215)
Author notes provided by Syndetics
Ian Yeoman, VisitScotlanUna McMahon-Beattie, University of Ulster